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Proceed to the next step:-
Traffic Statistics & Sponsorship Options
Traffic and Community Statistics
Proceed to the next step:-
Traffic Statistics & Sponsorship Options
Traffic and Community Statistics
Bluetoothweb
went 'live' in September 2001, with a low-key soft-launch. Initial
awareness was through one-on-one discussions with industry exhibitors at the
European Conference on Wireless Telecommunications, followed by similar
low-level word-of-mouth promotion at the Bluetoooth
Developers' Conference in San Francisco in December. Growth
has been rapid with the following statistics as of May 2002:
-
Average page
views > 10,000 per
week (nb page views,
not hits !),
peaking in excess of 2000 page
views per day on some weekdays
-
Around 750 self-subscribed community members, from
55 different countries
-
Self-subscribed
member geographical
representation - Europe 50%, Asia 28%, America 12%, Other 10%.
Based on this initial Bluetoothweb growth,
and prior experience with the sister community DECTweb,
we would anticipate, by end 2002, reaching
-
750,000 page
views, as an annualised rate, and
-
1500 self-subscribed community members
These traffic and membership figures cannot be guaranteed, but
are felt to be conservative projections, rather than aggressive ones.
Word-of-mouth within the industry is anticipated to provide the major source of
growth, based on the value that Bluetoothweb
offers as a valued, independent and comprehensive information resource.
Sponsorship Options
- suitable for both large and small players
Sponsorship costs are low, since we do not aim to make huge profits, simply to maintain
the viability of Bluetoothweb as
a free service to the industry.
- Gold - Companies wishing to maintain a
major profile across many parts of the
industry value chain may choose to sponsor one of the major, highly viewed, pages of the
Bluetoothweb site,
such as the Sitemap, the Company Directory, the News Page or the Home Page.
Cost is £2000 / $3000 / Euro 3400 per annum (eg Home
Page, Sitemap, Company Directory or News Page) - example
- Silver -
An intermediate cost/exposure option on any of the 'Topic
Area Pages' of the site such as the 'Create Products', 'Products', 'Learning Zone',
'News & Views' pages.
Cost is £1000 / $1500 / Euro 1700 per annum - example
- Bronze - Companies involved in
a specific industry
area may choose the
minimum cost option to
sponsor a single product- or service-specific page. By doing so your company brand
becomes
clearly associated with the specific product or service
covered by that page.
Cost is £500 / $725 / Euro825 per annum - example
(This option is automatically included within the other two options)
Bluetoothnews
- Sponsorship cost of an issue of our e-newsletter is £300/$450/Euro550 but this option is only available to existing sponsors.
Customized sponsorship packages - where necessary Bluetoothweb is
willing to consider customized solutions. This option would is particularly relevant to organisations
where existing
options (listed above) would not be best suited. We can also provide an animated banner design service that
can be used on Bluetoothweb and other websites - please enquire for details.
Proceed to the next step:-
Your company could be here gaining exposure on Bluetoothweb
within days !
Sponsorship Options
- suitable for both large and small players
Sponsorship costs are low, since we do not aim to make huge profits, simply to maintain
the viability of Bluetoothweb as
a free service to the industry.
- Gold - Companies wishing to maintain a
major profile across many parts of the
industry value chain may choose to sponsor one of the major, highly viewed, pages of the
Bluetoothweb site,
such as the Sitemap, the Company Directory, the News Page or the Home Page.
Cost is £2000 / $3000 / Euro 3400 per annum (eg Home
Page, Sitemap, Company Directory or News Page) - example
- Silver -
An intermediate cost/exposure option on any of the 'Topic
Area Pages' of the site such as the 'Create Products', 'Products', 'Learning Zone',
'News & Views' pages.
Cost is £1000 / $1500 / Euro 1700 per annum - example
- Bronze - Companies involved in
a specific industry
area may choose the
minimum cost option to
sponsor a single product- or service-specific page. By doing so your company brand
becomes
clearly associated with the specific product or service
covered by that page.
Cost is £500 / $725 / Euro825 per annum - example
(This option is automatically included within the other two options)
Bluetoothnews
- Sponsorship cost of an issue of our e-newsletter is £300/$450/Euro550 but this option is only available to existing sponsors.
Customized sponsorship packages - where necessary Bluetoothweb is
willing to consider customized solutions. This option would is particularly relevant to organisations
where existing
options (listed above) would not be best suited. We can also provide an animated banner design service that
can be used on Bluetoothweb and other websites - please enquire for details.
Proceed to the next step:-
Your company could be here gaining exposure on Bluetoothweb
within days !
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